Public Relations


Public relations, according to the Institute of Public Relations (IPR) is about reputation. The result of what you do; what you say and what others say about you.

It is planned and sustained effort to establish and maintain good will and mutual understanding between an organisation and its public – ie, a company's staff, suppliers, shareholders, customers, etc.

Each time you come in contact with the media you should be aware of this. The real purpose of doing interviews or sending out news releases is to raise your profile, your firm's expertise, products or the high quality of its personnel.

Startups.co.uk
A range of useful articles on the website, all aimed at small business. Includes a guide to writing press releases.

Institute of Public Relations
Information and resources.