Expert usability review vs. usability testing
by Lisa Halabi
One question were often asked is which method is best: usability testing or expert usability reviews? Well, if they were sports cars, expert usability reviews might be a Porsche pretty decent car and better than no car at all, but usability testing would be in a different league, namely Formula 1.
So, whats the difference?
- An expert usability review is when a usability specialist inspects a website to identify potential usability problems
- Usability testing involves getting people from the target audience to evaluate your site whilst performing tasks
Theyre quite similar in many ways in that both:
- Find and prioritise usability problems
- Evaluate designs in the context of tasks
Do they find the same problems?The answer depends on how precisely you measure this, on balance no, not reliably. Generally speaking, expert usability reviews tend to find high level breaches of design rules and consistency. Usability testing is better at finding issues related to special domain knowledge and task flows.
If you were to carry out an expert usability review before conducting usability testing, and compare the two sets of findings, you can see how the issues you found compared to their real experiences. Did you find all the problems? Which ones did you miss? Which ones that you thought might be issues turned out not to be? This will give you a good feel for how expert usability reviews hold up against usability testing.
Often, expert reviews will:
- Miss usability issues that arise during usability testing
- Find some issues that usability testing didnt
- Report false alarms i.e. not real issues
And thats the problem. No matter how good an expert you are if you just rely on an expert usability review youll find different sorts of issues and overlook some potentially serious ones.
Consider the case of a health website aimed specifically at new mums. The expert usability review found plenty of great issues, but might have missed the main killer one that caused participants to pass comments like "Thats just so insensitive!" and "I wouldnt use this site anymore". And all because of a seemingly benign bit of banner advertising for a local gym placed next to an article about breast feeding. A reviewer would have difficulty predicting the indignant reaction of new mothers who felt the site was rubbing their nose in it. After all there would be little chance of them going anywhere near a gym with a newborn.
How much overlap is there between expert usability reviews & usability testing?
Naturally, there is some overlap in the problems found in both expert usability reviews and usability testing. Research conducted by Fu, Salvendy and Turley in 2002 estimated this to be around 41. Not as high as you might expect. Interestingly, expert usability reviews tend to find more problems compared to usability testing. But its quality over quantity.
Expert usability reviews are good...
Expert usability reviews are more common than usability testing simply because theyre cheaper and quicker to do. Typically, itll only take a few days to inspect a site and write a report and because you dont need to hire labs nor recruit users, costs are significantly cheaper. Because of this, theyre often preferred to usability testing, especially when time and budget are squeezed.
There are however some pitfalls. For a start, a lot depends on the reviewers level of experience. No two usability experts will find exactly the same issues so the method is also open to practitioner variation. The biggest problem however is simply that they sometimes miss the real problems that cause users to fail tasks. This can be especially true when the target audience has a particular skill set. For example, an accountant may be better placed to diagnose certain types of issues related to online accountancy tasks than a non-accountant reviewer.
...But usability testing is da Daddy!
Usability testing takes more time to plan and organise and is more expensive too - recruiting and incentivising people from a target audience can be costly. But its definitely worth the effort! The results give a truer picture of the real problems people encounter because theyre derived from real users in the first place.
Its inconceivable how sites go live without checking to see that theyre actually usable. Its like building a car but not test driving it. "Yes, weve built this great website. Umm, well no, weve not checked to see if people can use it yet. But dont worry because all the links work and the pages download quickly."
Another advantage of usability testing is that theres less conjecture and feedback comes straight from the horses mouth. Videos of user sessions in particular, can provide a powerful persuasion tool for reluctant stakeholders. Its hard to argue with recordings of people in tears of frustration.
Use real users and accept no substitute!
Both expert usability reviews and usability testing have their time and place. In practice, people often use expert usability reviews early on to straighten up their design in preparation for usability testing. Indeed this is critical for accessibility testing, since its a waste of time to recruit and test users who cant even get into your site in the first place.
Whilst an expert usability review is better than nothing, its still vital to put your website in front of users as early as possible too, rather than leaving it too late. Key elements such as site structure and navigation should be assessed with users at the earliest opportunity. Otherwise you risk having your website completely overhauled at a late stage.
Ultimately, the key is to appreciate that expert usability reviews and usability testing are different beasts. The most effective approach is to try and integrate both techniques. Remember though, you must test your site with real users - accept no substitute!
About the author
This article was written by Lisa Halabi. Lisas crazy about usability - so crazy that shes head of usability at Webcredible, an industry leading web usability and accessibility consultancy. Shes very good at conducting card sorting and really enjoys wireframe design.
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