Date: 2006-12-13 Category: Events

Tapping into the power of email - How to make the right connection with the right people at the right time!

Thursday 25th January 2007
6.30pm - 8.30pm Doors open 6pm

Robert Recorde Room, Faraday Building
Swansea University, SA2 8PP

Internet users send an estimated 60 billion emails every day!
78 of online shoppers have made a purchase as the result of clicking an email link.

Email has become a vital business tool - it’s low cost, easy to create and fast to send. Yet some businesses are sceptical or hesitant about using email as a marketing vehicle, whilst others doubt its efficiency and ability to get results.

Guest speaker, Helen Murdoch of H M Marketing, helps us understand some of the basics of email marketing and takes a look at the CRITICAL factors for success. During the session Helen will offer practical ideas to use email to make the right connection with the right people at the right time to get great results."

About the speaker:
Helen Murdoch is the founder of H M Marketing Ltd, a South Wales-based marketing and communications consultancy and a partner with leading business management consultancy CNA International. Helen has a passion for marketing and focuses on helping smaller businesses get better results. She presents simple yet powerful ideas and clearly demonstrates that "it’s the everyday s tuff that makes marketing work!

This event forms part of the ITWales Business Development programme

Registration for this event is now closed