Posted: Tue, September 6, 2005
eCommerce Software provider publishes tips for online success
Actinic, the UK's best selling ecommerce software
supplier has published book to help small and medium sized businesses succeed on the internet. The new publication: "Selling successfully online - Over 120 top tips", provides a comprehensive and
generic checklist of considerations for online start-ups, existing bricks and mortar companies looking to expand online, and even
businesses who already have an ecommerce facility, but may be looking to improve their e-service offering.
The new book offers a wealth of great, vendor-neutral ideas and sound
professional advice, condensed into an easily digestible format. Subjects
covered include:
- Introduction to selling online
- Marketing your web site
- Security and the law
- Shipping
- Customer relationship management
- Last thoughts
Each section contains invaluable tips that the authors, Actinic CEO Chris Barling and marketing manager Bruce Townsend, have developed from the 15 years' experience they have between
them.
Leigh Chadwick, director at wildlife, www.wildlifeonline.com, comments "At last...a comprehensive and practical guide to selling online. I found lots of great tips to maximise our sales and retain
customers. It's a really useful checklist for experienced online entrepreneurs as well as start-ups."
Dave Cresswell, director at Comic Domain, www.comicdomian.co.uk, found the book, "An invaluable source for anyone starting their own small business online - it is easy to read with no jargon to
get in the way!"
"Selling successfully online" (RRP £5.99) is available exclusively from Actinic Software at www.actinic.co.uk, or
call
0845 129 4800.
|