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Posted: Mon, June 16, 2003

thinkSMS signs a client of the cloth

By Basheera Khan

thinkSMS.co.uk, the Cardiff-based mobile messaging company, has added the Bethel Baptist Church to its growing list of clients. Bethel has begun providing its parishioners with 'Wisdom To Live By', inspirational messages sent using the thinkSMS.co.uk bulk messaging service.

The church piloted the service for about 2 months last year, which was well received; about three quarters of the congregation had access to mobile phones, of which 60% subscribed to the service which at that point was being delivered manually.

Simeon Baker, Pastor of Bethel, notes: "The Bible is full of practical advice for daily life, but people are often too busy to read it every day. W2LB recognises that most of us now have a mobile phone, so we send out a quote as a text message three times a week".

"It is such a popular service that we have opened it up to enable anyone in the UK with a mobile phone to receive W2LB".

With thinkSMS.co.uk technology, Bethel can manage the service via the company's website. Messages are sent three times a week, and cost less than £1 to the subscriber. One of the key attractions to the thinkSMS.co.uk service is the option for reverse billing, which means that Bethel gets 4p back for every message sent. The church plans to donate this revenue to Compassion UK, a charity organisation helping children in developing countries.

ThinkSMS.co.uk has recently provided Web to SMS services to Genus Breeding Ltd, SMS Alerts to Cumbrian Newspapers Ltd, and 2 Way SMS services to Platinum Ice Promotions.

Darren Rose, thinkSMS.co.uk managing director says: "We are delighted to be working with Bethel on this project. It is another perfect example of how SMS texting is no longer the monopoly of teenagers".

To join the W2LB, send the following text message to 83080: TEXT4 W2LB ON. T-Mobile customers can obtain W2LB by sending TEXT4 W2LB to the same number. Subscribers automatically receive a W2LB message every Monday, Wednesday and Friday morning. Each text costs 25p, with 4p per call donated to Christian charities.

Contacts

thinkSMS.co.uk
Gareth Dupre
Tel: 0870 745 9079
E-mail: info@thinksms.co.uk
Web: http://www.thinksms.co.uk





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