Profile: Meridian Design Ltd
















itwales.com talks to Darren Joslin, Director of New Media at Meridian Design Ltd - the complete marketing and communications company based in Caerphilly.

What products/services does your company provide?

Meridian has been offering all types and sizes of businesses high quality graphic design, reprographic (pre-print) and printing services since its launch in 1995. With the company's rapid growth (including the recruitment of new media, sales and marketing specialists) and substantial investment, Meridian now offers its clients the widest range of marketing support and communication services available in the borough.

Service Overview...

Corporate Strategy:

  • Research on markets, customers and competitors
  • Assistance in the development of strategies
  • Detailed planning of campaigns
  • Product and portfolio analysis.

    Creative Concepts:

  • Corporate identities (logos, styles etc.)
  • Advertising and promotional concepts
  • Packaging and distribution solutions
  • Sales brochures and technical literature
  • 3D and rendered illustrations both on computer and by hand.

    Print & Print Management:

  • Reprographics (high end scanning, print film etc.)
  • High quality digital printing with data merging offering impact, speed and total flexibility
  • Printed materials of all types
  • Large format printing, posters and displays
  • Mailroom facilities.

    Promotions & Advertising:

  • Advertising and direct mail
  • Public relations
  • Promotions and incentives
  • Exhibitions and events.

    New Media :

  • Flash and HTML web design and maintenance.
  • Bespoke web hosting services
  • Interactive presentations for sales and selection purposes
  • Corporate videos and CDs
  • E-commerce and database development
  • CD-ROM and DVD production
  • Technical expertise and training.

    What's unique/outstanding about your products/services?

    Experience - a wide range of `top level' services all available from one supplier. Flexibility - services designed to suit the needs of individual clients. Affordability - services that provides excellent value.

    What's the history of the company?

    Formed in 1995, Meridian was set-up to offer local companies access to high quality design, reprographic and print services at realistic prices. The reason for our success is simple. We started by offering a service to our clients that all the other agencies did not. We listened, understood and delivered - and we continue to do so.

    Where do you see the company going in the future?

    Our mission is `to be the marketing services agency of choice '. We want everyone to know just how good we are and to strive to use us.

    We have a 5-year rolling strategic plan. So far we have maintained a position one year ahead and achieved the objectives of Meridian and our clients. We have recently installed a digital print process (with funding from the Welsh Assembly) selected to offer our clients what they want - impact, speed of turnaround, quality and of course value.

    What one piece of technology (software/hardware/other) has benefited your company the most?

    We obviously could not operate without the most up to date equipment and software but we believe that it's our people that make the difference. We are an Investor in People (IIP) Company and if our team is performing at 100% then the tools they use will be at 110%.

    What one piece of advice would you give to start-up companies in your field?

    Don't re-invent the wheel; seek advice from those who have done it before. The business support agencies provide excellent information and advice in what to do to launch a company but if you need down to earth advice on how to do it speak to a quality supplier who will provide this information free of charge as a part of the service. If you have a good idea, enough enthusiasm and the right support, then success should be the result.

    What's been the key to your success?

    Determination, a willingness to listen and a drive to succeed.

    For more information on Meridian Design Ltd, visit: www.meridiandesign.co.uk





    Menu: Home, Services, Events, Features, Interviews, Profiles, Reviews, News, Resources, Press